USNAD Landing Page

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Clients

USNAD (United Studio of North American Designers)

Project Timeline

12 weeks, Feb 2024 - May 2024

Type

Web Design | Visual Design | UX/UI

Background

USNAD is a design studio focused on providing consultancy and design services to startups and entrepreneurs across various stages of development.

Challenge

Design the landing page that communicates USNAD’s value to startups and entrepreneurs at different stages, addressing their distinct needs and aligning stakeholders without a predefined brand direction.

Solutions

• Strategic Alignment and UX Visioning

Facilitated Sprint workshop with stakeholders and used prioritization matrix to identify current goals, target users and opportunities, then create a UX vision for both MVP and North Star landing page designs.  

• Seamless Brand & Design Integration

Collaborated closely with the branding team to explore and finalize the visual style, resulting in a responsive design developed on Webflow that is visually appealing and fully aligned with the brand’s objectives.

Highlight 1

Storytelling Strategies in the Hero Page

The hero page for the USNAD landing page was designed with a storytelling strategy that immediately resonates with potential users by addressing their specific questions and challenges.

#Empathy and Relatability
#Attention-Grabbing Visuals

The hero page for the USNAD landing page was designed with a storytelling strategy that immediately resonates with potential users by addressing their specific questions and challenges.

#Empathy and Relatability
#Attention-Grabbing Visuals

Highlight 2

Seamless Transition to Solutions

As users scroll beyond the hero page, they encounter a section dedicated to showcasing USNAD's tailored solutions. This section is strategically designed to match the problems identified in the hero section, providing a clear and direct path from problem to solution.

#Clear Value Proposition
#Problem-Solution Alignment

Open to new projects and collaboration.

Contact Me

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Open to new projects and collaboration.

Contact Me

Mail

Open to new projects and collaboration.

Contact Me

Mail