AutoMind Landing Page
AutoMind Landing Page
A landing page to introduce an AI-powered productivity management platform.
A landing page to introduce an AI-powered productivity management platform.
Clients
Clients
AutoArk 珠海无界方舟智能技术有限公司
Project Timeline
Project Timeline
8 weeks, Nov 2023 - Dec 2023
Type
Type
Web Design | Visual Design | UX/UI
Objective
Objective
Design a landing page to introduce an AI-powered productivity management platform, aiming to attract early adopters.
Design a landing page to introduce an AI-powered productivity management platform, aiming to attract early adopters.
Highlights
Highlights
Phase 1 - Discover Stage
Phase 1 - Discover Stage
Identify the Opportunity for AutoMind Landing Page
Identify the Opportunity for AutoMind Landing Page
Challenge 1
How can we effectively differentiate Automind from other AI-powered productivity tools?
Challenge 1
How can we effectively differentiate Automind from other AI-powered productivity tools?
Solution
• Conducted competitive analysis of other AI-powered tools' websites to identified their weaknesses.
1. Insufficient explanation of features and functions or too technical description.
3. Inconsistency in visual style.
4. Lack of intuitiveness in guiding users to start using the product, especially for first-time AI-tool users.
Solution
• Conducted competitive analysis of other AI-powered tools' websites to identified their weaknesses.
1. Insufficient explanation of features and functions or too technical description.
3. Inconsistency in visual style.
4. Lack of intuitiveness in guiding users to start using the product, especially for first-time AI-tool users.
What We Did
#1: Insufficient Explanation of Features and Functions
Utilize visuals like tutorial animations and simple language to explain the features.
#2: Lack of User-Friendliness for First-Time AI Tool Users
Interactive animations or walkthroughs to help users understand the basic functionalities.
#3: Inconsistency in Visual Style and Design Elements.
Developed a comprehensive visual style guide that defines color palettes, fonts, iconography, and others.
Used whitespace effectively to enhance readability and overall aesthetics.
What We Did
#1: Insufficient Explanation of Features and Functions
Utilize visuals like tutorial animations and simple language to explain the features.
#2: Lack of User-Friendliness for First-Time AI Tool Users
Interactive animations or walkthroughs to help users understand the basic functionalities.
#3: Inconsistency in Visual Style and Design Elements.
Developed a comprehensive visual style guide that defines color palettes, fonts, iconography, and others.
Used whitespace effectively to enhance readability and overall aesthetics.
Phase 2 - Define Stage
Phase 2 - Define Stage
Understand the Features and Employ the Storytelling
Understand the Features and Employ the Storytelling
Challenge 2
After communication with stakeholders, we summarize Important elements andfeatures that need to be displayed.
• Save and archive information anytime, anywhere.
• Receive AI-generated summaries and more interactions.
• Connect to users' reading and writing workflows.
But how to introduce complex functions to users, especially those unfamiliar with AI tools?
Challenge 2
After communication with stakeholders, we summarize Important elements andfeatures that need to be displayed.
• Save and archive information anytime, anywhere.
• Receive AI-generated summaries and more interactions.
• Connect to users' reading and writing workflows.
But how to introduce complex functions to users, especially those unfamiliar with AI tools?
Solution
Employ storytelling with intuitive visual and interactive tutorials that align with the brand tone.
• Firstly, set the structure of the landing page.
• Then, I developed the wireframe and mood boards with key words.
Solution
Employ storytelling with intuitive visual and interactive tutorials that align with the brand tone.
• Firstly, set the structure of the landing page.
• Then, I developed the wireframe and mood boards with key words.
• Design the information architecture, and understand the storytelling sequences.
• Develop the wireframe.
• Design the information architecture, and understand the storytelling sequences.
• Develop the wireframe.
Mood boards focus on the #spirituality #mystic #intelligent #modern, etc… to help set the visual tone of the landing page.
Mood boards focus on the #spirituality #mystic #intelligent #modern, etc… to help set the visual tone of the landing page.
Early Version of Design
Early Version of Design
Final Design
Final Design
Reflection on This Journey
Reflection on This Journey
The design process for AutoMind's landing page has been an insightful journey, bringing forth both successes and areas for improvement.
Next Step: Ensuring that the landing page maintains its integrity across various devices was a key considerations. Going forward, continuous testing on different screen sizes and resolutions will be essential to refine and optimize the responsive design.
The design process for AutoMind's landing page has been an insightful journey, bringing forth both successes and areas for improvement.
Next Step: Ensuring that the landing page maintains its integrity across various devices was a key considerations. Going forward, continuous testing on different screen sizes and resolutions will be essential to refine and optimize the responsive design.